The Science of Loyalty
Steve Burnstone, Eighty20 CEO, explores the scientific methods used to set up and manage loyalty programmes
See our work
Loyalty
Winning Loyalty Programmes Conference 2015
Access Eighty20’s presentations from the Winning Loyalty Programs Conference, 1 October 2015
Loyalty Programme Member Engagement Survey 2015
Key insights into how members experience and perceive loyalty programmes in South Africa
South African Loyalty and Rewards Survey 2014
Results from the first South African Loyalty and Rewards Survey 2014
Using data to maximise the value of your loyalty programme
Loyalty programmes generate a huge amount of customer data that, when mined intelligently, can be an invaluable source of information for organisations. Steve Burnstone discusses this topic in this presentation given at the Brand Equity & Loyalty conference 2015