Our Consulting Services
We provide clients across all industries with a range of data-driven consulting and advisory services including:
Consulting
Creating winning loyalty programmes
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
Personalisation Services
We can help you get the right offer to the right customer at the right time through the right channel
Strategic Market Research Services
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
Customer Segmentation Services
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Financial Modelling Services
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Business Intelligence Online Tool
Our online business intelligence and reporting tool that combines our online data portal and big data experience
Customer Lifetime Value Management
Our internally developed models can help identify high versus low value clients. We can also track customer value over time to identify trends and to understand which interventions work
Measuring Efficacy of Marketing Campaigns
We are able to estimate the return on investment of marketing initiatives – be it an ad campaign run by your agency or outbound direct marketing campaigns
Customer Centric View and Profiling
We can help build a single customer view across various customer touch points. This view is invaluable to help clients better understand and serve their customers