CR7 = $4bn
With over 500m followers on Instagram, Cristiano Ronaldo’s account earns the most on average per sponsored post on Instagram, around… Read More
CR7 = $4bn
Brands And Social Media
The influence of influencers
There is a growing popularity and positive sentiment for social media advertising in the digital marketing space in South Africa…. Read More
Twitter Blue Breaks Wall Street
Twitter historically identified authentic accounts by attaching a blue checkmark to the account name – a signifier that Twitter Blue… Read More
Social Pull
According to MAPS, around 8% of South Africans who have accessed the internet in the past 6 months have shopped… Read More
The Short Squeeze
In January 2021, a group of Reddit users illustrated the influence that social media can exert on the stock market…. Read More