Snap, Crackle, Popularity
Six of the ten most popular cereals, by number of google searches, since 2004 feature mascots on their boxes. Rice… Read More
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Six of the ten most popular cereals, by number of google searches, since 2004 feature mascots on their boxes. Rice… Read More
In an effort to promote a pain relief spray, UFC fighter Conor Mcgregor punched the Miami Heat’s mascot, Burnie, knocking… Read More
The well known Duracell Bunny mascot is not used in the USA due to a trademark dispute with Energizer. Duracell… Read More
Long-term advertising campaigns involving a character can boost profit growth by 34.1%, compared to 26.2% for campaigns that do not… Read More
The Michelin Man (whose real name is Bibendum, or Bib for short) has his own section in the famous MICHELIN… Read More