Big deal

  • Fact: #

Massmart’s sales for year to June 2011 was R53bn, or roughly $6.6bn. Walmart’s sales for the year to January 2011… Read More

Informed?

  • Fact: #

In 2005, 3 million South African adults (10%) read the Daily Sun, by 2011 that figure had grown to 5.2… Read More

Access

  • Fact: #

In 2004, 4% of South African adults personally accessed the Internet in the past 7 days. By 2011, that figure… Read More

Living it up

  • Fact: #

30% of households are in LSM 1-4 in 2011, down from 48% of households in 2004. (Eighty20 AMPS Trends) This… Read More

Chatterbox

  • Fact: #

In 2011, 4.2 million South African adults use instant messaging or chat services on their cell phone on a daily… Read More

Growth

  • Fact: #

In 2004, only 33% of South African adults had a cell phone. By 2011, that figure had grown to 80%…. Read More

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