Fact-a-day archive

Cutting back

  • Fact: #

30% of households earning less than R5000 per month said they consume less food when money was tight. (UCT Unilever… Read More

Shopping around

  • Fact: #

Over 50% of respondents said they compare prices across different stores. (UCT Unilever Institute & African Response, The Majority Report… Read More

A marketing opportunity

  • Fact: #

The aggregate spending power of households earning less than R5000 a month is over R200 billion.(UCT Unilever Institute & African… Read More

Not getting better

  • Fact: #

Only 17% of households earning less than R5000 per month said they expected their lives to improve. (UCT Unilever Institute… Read More

Sixty percent

  • Fact: #

21 million adults (60% of the adult population) live in households earning less than R5000 per month. (UCT Unilever Institute… Read More

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