Uninsured Masses
The Mass Market makes up the largest percentage of the adult population in South Africa at 26%. Within this segment,… Read More
Fact-a-day archive
Mothers of the Nation
The Mothers of the Nation segment profiles 6.2 million female consumers who make up 15% of the population. Only 13%… Read More
Uninvested
The ENS data set profiles the entire adult population, consisting of 41.9 million people. The Middle Class Workers segment makes… Read More
Unbanked Scholars
The students and scholars segment is mostly made up of young adults who still depend on their parents. Only 30%… Read More
This is why we can’t have nice things
The Heavy Hitters are made up of the wealthiest 5% of the South African population, with an average monthly income… Read More
Deep Pockets, Deep Debt
The Heavy Hitters are the wealthiest, mostly male, 5% of South Africans who hold more assets than any other segment…. Read More