Diapers, Dummies, and Dollars!
According to MiWayLife, first-time parents in South Africa spend an average of R100,000 per year to raise a child. Source:… Read More
Fact-a-day archive
Size Matters
The 2022 Census reveals a consistent decline in family sizes, dropping from 4.5 individuals per household in 1996 to approximately… Read More
Digital Dominance
A recent study by Broad Media found that 82% of individuals who participate in their company’s marketing activities believe that… Read More
TikTok’s Income Impact
According to BrandMapp, available on Eighty20’s Data Portal, TikTok serves as a potent media platform for South Africans with lower… Read More
Tiktok Ad Triumphs
According to ByteDance, TikTok had approximately 12 million users at the beginning of 2023. Moreover, TikTok ads reached 27% of… Read More
Era of influence
According to the “State of Influencer Marketing 2024” report by the Influencer Marketing Hub, 85% of brands consider influencer marketing… Read More