A Click Above
According to a report published by Truth in 2022, the Clicks ClubCard loyalty programme was the most popular loyalty programme among South African adults with household incomes above R10,000. 79% of respondents were subscribed to Clicks ClubCard, followed by Pick n Pay Smart Shopper (77%). The FNB eBucks loyalty programme was reported as the most popular bank loyalty programme, with 34% of respondents subscribed.
Source: one