3 responses to “A marketing opportunity”

1. 

   Gavin

   12 years Ago

   This fact is wrong it implies that there are 40 million households earning under R5000

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2. 

   Kai

   12 years Ago

   40 million households?? You can’t get the total number of households from the information above. It only states the total spending power for the households earning less than R5,000 – you need to know the % of households earning less than R5,000. If you used other sources of data as well, perhaps the data you used and the data used for the Majority report are not directly comparable e.g. grouping definitions, population group surveyed, time period.

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3. 

   ludwig

   12 years Ago

   @ Gavin – you’re dividing an annual spending power by a monthly income, which is why the answer doesn’t gel. Dividing your answer by 12 months, you get something more reasonable (3,3 mil)

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