When diaper brand Huggies experienced a backlash in the US in response to its ‘Dad Test’ marketing campaign, depicting men as unconcerned with their infants, the brand sent its marketing director to appear at the Dad 2.0 conference to make a public apology. Yet another example of a brand beingFLAWSOME, oneof trendwatching.com’s biggest 2012 trends. (bit.ly/LftK7a, bit.ly/MNdnKC)

This week’s theme: Fathers and men