Streaming is an expensive market to operate in. However, with the right strategy and content it can be a lucrative space. Walt Disney launched Disney Plus in 2019 and in 2021 invested $25bn in content, with an additional $33bn budgeted for 2022. The large expenditure appears to be paying off, with the platform (recently launched in South Africa) accumulating over 130m customers by the end of 2021.

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