According to BrandMapp, available on Eighty20’s Data Portal, most South African adults prefer to identify themselves as loyalty members by swiping a card (54%), followed by scanning an app (21%), and providing a cell phone number (21%).

Visit the Eighty20 table at the 2023 Leaders in Loyalty Summit in Cape Town

*BrandMapp only measures adults in households with incomes above R10,000 per month