Connected

Connected

  • Fact: #

18 million South African adults (48% of all adults 15+) have a smartphone. The most common make is Nokia (45% of smartphone users), followed by BlackBerry (26%) and Samsung (20%). The Apple iPhone comes in at only 2% of smartphone users (AMPS2014B)

This week’s theme: AMPS 2014B is out

3 responses to “Connected”

  1. Jim Campbell

    10 years Ago

    The statistics on the use of smart phones surely cannot be correct with Nokia on 45% and Apple as little as 2%

  2. Tshidi

    10 years Ago

    I’m curious about this research observation period, it seems outdated. By mere observation there are mmore Samsung devices than any other brand.

  3. Richard

    10 years Ago

    Agree with other comments. Doesn’t seem right to me.
    Just as a comparison — the stats from StatSA imply at least 8.1m Nokia Smart Phones in SA (18m adults have one, but could have more than one? x 45%)

    This compares to around 30-40m Nokia Lumia sales all together? — so SA makes up 25% of Nokia’s global sales!? (c.f. 0.7% population — 35X more than expected)

    http://www.fiercewireless.com/story/microsoft-sells-93m-lumia-smartphones-q3-takes-nokia-branding-smartphones/2014-10-24

    I know SA has a cartel when it comes to phone-sales, but is it really that good at pushing phones that no-one else buys?!

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