According to MAPS, available through Eighty20’s Data Portal, South African adults who have bought fast food in the past month vary in their preference depending on their income. Among those earning less than R8,000, ~58% have purchased KFC in the past month, while only 37% of those earning over R25,000 have done so. Conversely, about 26% of adults earning over R25,000 have bought McDonald’s, compared to 16% of those earning less than R8,000.

Analyse this data yourself on the Eighty20 Data Portal