Easy listening?

  • Fact: #

68% of 567 Cape Talk daily listeners are aged 50 and above. For the daily listeners of 94.5 Kfm, this proportion is 18%. (AMPS2010)

This week’s theme: Primedia

2 responses to “Easy listening?

  1. Jane Gurney

    14 years Ago

    What is the LSM group of these 68% of over 50’s? Are they the rich older or the poor older, makes a difference from an adspend point of view – I suspect Classic FM must have a similar profile judging from the travel programme and the prices of the holidays – only the rich old could afford cruises like that

  2. Jean kasner

    14 years Ago

    I cannot tolerate cape talk any longer,the station seems to have lost its sense of humour and caters to crusty old and politically argumentative listners,it presenters at times border on pompous and if its not their accepted opinion your view point is worthless.bring back the good old days when we had fun on 5fm with the chuckle and chat show

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