Eyes and ears
According to the 2014 FIFA World Cup Brazil Television Audience Report, based on viewers watching a minimum of 20 consecutive minutes of coverage, the 2014 FIFA World Cup reached an in-home audience of 2.1 billion viewers. The tournament’s final match reached 695 million in-home viewers. These figures exclude out-of-home consumption in public places, bars, restaurants, and so on. (http://bit.ly/2JHpw8V)