In South Africa, 77% of surveyed loyalty programmes use customer data to fine tune their marketing campaigns. However, only 32% of loyalty programmes use rigorous data techniques to test the impact of their programme (Value+Nettwork Loyalty and Rewards Survey: http://bit.ly/1ysHVxE)

Complete the Value+Nettwork South African Loyalty Programme Member Engagement Survey 2015 and stand a chance to WIN R10,000! Click here to complete the survey: http://bit.ly/1N9O30q for each friend you refer to Fact-a-Day (using the link below) that completes the survey you will get an additional entry into the draw.

This week’s theme: Loyalty