Stellenbosch is home to both university students and retirees – 9% of residents fall within the “Students and Scholars” segment, and 13% fall within the “Comfortable Retirees” and “Humble Elders” segments. Surprisingly, students and retirees in Stellenbosch have the same taste – both groups prefer KFC and are more likely to have most recently purchased fast food at KFC than any other outlet (~21% and ~14% respectively).

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