Firsts

Firsts

  • Fact: #

In May 1981, American Airlines launched the world’s first Loyalty Programme, AAdvantage in the United States. In 1986, Protea Hotels launched Prokard initiating loyalty marketing in South Africa (Value+Nettwork Loyalty and Rewards Survey: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty

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