According to the Eighty20 National Segmentation, the Students and Scholars segment make up 11% (4.8m people) of the consumer population in South Africa and have an average age of 17.5. They are highly digitally engaged with 71% of the population owning a smartphone, and spending an average of 2.2 hrs on the internet per day. The segment has a low median income of R1 500 per month, with 3.8m under R1 000. Only 31% of this population are banked, 15.9% of whom are with Capitec Bank.

The ENS allows you to fuse your internal data to diverse datasets, including credit bureau data, to help clients understand their customers better, determine penetration into national segments and then help with execution (targeted marketing, CVP development etc).

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