In 2017, South African e-commerce retailers grew their market share by 52%, almost doubling their market share since 2015 to 6.9% of total consumer spending by rand value for the year. One of the reasons consumers cited for shopping online is better prices and the data supports it. More than two thirds of the top 100 sellers among technical goods were cheaper through digital retailers than physical stores. (http://bit.ly/2BzTsSJ)