Getting around
In January 2012, Amsterdam’s Schiphol Airport and Paris’ Charles de Gaulle Airport launched a mobile app designed to help Chinese passengers navigate around the airports. Users can point their phones at 750 signs in Paris’ CDG Airport and 250 signs in Amsterdam’s Schiphol Airport to obtain a Chinese translation. Read more on trendwatching.com’s POINT-KNOW-BUY trend. (bit.ly/Q2dsRM)
This week’s theme: The Internet