Hey Steve
In the 2013/14 financial year, the Advertising Standards Authority received a total of 1,734 complaints. The main reasons for the complaints were misleading claims (42% of complaints) and lack of evidence to support a claim (21%). Just 6% of complaints were related to offensive advertising. (http://bit.ly/1pTvnMT). See FNB’s response to complaints relating to their ‘Steve’ advertisements and a banned Nando’s ad here: http://on.fb.me/1yahkoU