According to BrandMapp, available on Eighty20’s Data Portal, South African men and women’s spending behavior is affected in different ways by loyalty programs. Men focus more on fuel purchases and banking choices, while women put more emphasis on shopping destinations and product selection.

Visit the Eighty20 table at the 2023 Leaders in Loyalty Summit in Cape Town

*BrandMapp only measures adults in households with incomes above R10,000 per month