Homegrown Hashtag

Homegrown Hashtag

The hashtag #januworry is an Mzanzi phenomenon. 92% of #januworry tweets originate in South Africa.
The word was used in South African media as early as 2013. It first became a popular Google search term in January 2017, gaining traction last year January when searches for the term more than doubled. (http://bit.ly/2FVLHcw, http://bit.ly/2FJQYo9)

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