The proportion of US adults who regularly use TikTok for news has grown from 3% in 2020 to 10% in 2022, and South Africans aren’t too different. According to BrandMapp 2022, 7% of South African middle income earners find TikTok to be their most trusted source of news.

BrandMapp by WhyFive is the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment and profile their customers with insights based on a massive sample of 33 661 respondents.

www.whyfive.co.za

Source: one