It’s Gone Viral
In preparation for this week’s TikTok Fact-A-Day theme, Eighty20 employees made a 16 second TikTok that managed to surpass 342,000 views and rack up over 1,111 hours of watch time. The highest reach was amongst US (50%) and UK (25%) users. The video had a gender split of 87% female-identifying users and 13% male-identifying users. The TikTok was so popular, musical superstar Taylor Swift liked it.
Watch the TikTok here https://vm.tiktok.com/ZMFPfPGnp/
Matt Glogauer