7% of middle income earners in South Africa are afraid of the rise of artificial intelligence (AI). The world economic forum estimated that AI could replace 85 million jobs globally by 2025, while simultaneously creating 97 million new jobs.

BrandMapp by WhyFive is the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment and profile their customers with insights based on a massive sample of 33 661 respondents.

www.whyfive.co.za

Source: one