Released in November 2021 and used in the Eighty20 Data Portal, The MAPS dataset contains data from 20,000 face-to-face interviews and 10,670 leave-behind diaries, covering topics such as mall visit frequency, socioeconomic measures, LSM and SEM, brand loyalty, purchasing behaviors, as well as quality of life comparisons, amongst others.

Source: one

Learn about South African consumers here: Eighty20 Data Portal