Mobilize

Mobilize

  • Fact: #

In South Africa, 80% of adults (aged 15+) that earn less than R20 per day personally use one or more cell phones. (Eighty20 Bottom of the Pyramid Report 2014, AMPS2013B)

This week’s theme: Bottom of the Pyramid

One response to “Mobilize”

  1. Paul

    10 years Ago

    Does this suggest that respondents do not answer surveys accurately/honestly? (Surely you need more than R400/month to own/use a cellphone – even if you only make one or two calls a day). And if the responses are so patently suspect, why do we treat them as fact?

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