According to BrandMapp 2022, when asked “what keeps you up at night?”, a higher proportion of South Africans responded with “climate change/global warming” (32%) compared to “global political tension” (18%), “health problems” (28%), or even “food security” (31%).

BrandMapp by WhyFive is the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment and profile their customers with insights based on a massive sample of 33 661 respondents.

www.whyfive.co.za