South African regulations require that coffee mixtures must be at least 50% coffee, meaning that Ricoffy (which comprises only 33% instant coffee and 63% chicory) doesn’t qualify. However, it remains the most popular instant ‘coffee’ brand, with nearly half of all coffee drinkers preferring Ricoffy, according to MAPS, available through Eighty20’s Data Portal.

Sources: one, two

Analyse this data yourself on the Eighty20 Data Portal