According to BrandMapp, available through Eighty20’s Data Portal, loyalty users are 2.6 times more likely to prefer swiping a physical card over scanning a digital one. Last month, Zapper announced its latest innovation—the “My Cards” feature. This new functionality allows users to digitize their loyalty cards, consolidating store loyalty, rewards, and membership cards from brands like Woolworths, Checkers, Dis-Chem, and Pick n Pay into a single app.

Source: one

BrandMapp measures only adults in South African households with incomes above R10,000 per month.

Analyse this data yourself on the Eighty20 Data Portal