Pucker Up for Tough Times

Pucker Up for Tough Times

First described by economist Juliet Schor in her 1998 book The Overspent American, the “lipstick effect” refers to the tendency for people—especially women—to indulge in small luxuries during tough economic times. The term was coined in 2001 by Leonard Lauder, heir to Estée Lauder, after noticing a spike in lipstick sales following the 9/11 attacks.

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