Loyalty programmes typically enable brands to gather data on their customers, helping them to understand who they are, how they behave and how best to engage with them in a more relevant and meaningful manner. This hyper-personalised approach can generate significant value for the business and utility to the customer. At Eighty20 we have seen this personalised approach yield a ~10x increase in conversion rates (call centre), a ~30% increase in product take-up (mobile app) and ROIs of between ~100% – 250% (email and SMS).