Brands with the highest proportion of “Igniters” in their categories include VW, Floro, Bioclassic, Cosmopolitan, Sunday Times, KFM, The Star, Nedbank, Mentadent, Sanlam, Truworths and Debonairs. (Igniters have the ability to make a brand grow – or die – faster than average) (Wildfire 2006)

This week’s theme: Will your brand grow like wildfire?