The Mothers of the Nation segment represents 6.7m low-income women in South Africa. On average, they have 1.7 children in their household, and 5 people in the household overall. Nearly half of these mothers are single, with a further 4% widowed or divorced.

The ENS allows you to fuse your internal data to diverse datasets, including credit bureau data, to help clients understand their customers better, determine penetration into national segments and then help with execution (targeted marketing, CVP development etc).