Based on a survey carried out by Emily Moquin, a food and beverage analyst from Pittsburgh USA, nearly 1 in 5 adults says they are participating in Dry January this year, up from 13% in 2021. For millennials, this share has risen from 16% in 2021 to 27% this year. According to the Summit Medical Group in Berkeley Heights, abstinence from alcohol, for even one month, offers a range of benefits from improved quality of sleep to enhanced sexual function and performance.

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