The word ‘social’ comes from the Latin word socialis, meaning ‘allied’, and from the Latin word socius, meaning ‘companion, ally, friend’. According to the latest SA Social Media Landscape Report, at the end of August 2017, 16 million South Africans were using Facebook, 8.74 million were on YouTube, 8 million were on Twitter, 6.1 million were on LinkedIn, and 3.8 million were using Instagram. (http://bit.ly/2mBkSzt, http://bit.ly/2mBOZXh)