Spelling money

Spelling money

  • Fact: #

Companies with easily pronounceable names do better the first week after the shares are issued (though the effect does disappear over time). Shares with pronounceable trading symbols (like KAR) also do slightly better than tongue-twisters like PXG or RDO. (Daniel Kahneman, Thinking fast and slow, 2011)

This week’s theme: Would you believe it?

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