Super budget

Super budget

  • Fact: #

Innovation via crowdsourcing isgainingtraction ascrowd fundingtechnology is applied in the innovation space. Colgate Speed Stick used crowdsourcing to spark a Super Bowl advert for $17,000 compared with the nine-figure sums associated with traditional advertising budgets.(http://bit.ly/1T0DQJm)

This week’s theme: Innovation in Marketing

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