Sustainability
As the official automotive partner for the London 2012 Olympic and Paralympic Games,BMWwill be opening an 8,000 sq. ft. floating showroomdisplaying new models onplinthssuspendedabove water.Located between the Aquatics Centre and the Olympic Stadium, the structure will be cooled using running river water, in an effort to promote BMW’s commitment to sustainability. For more innovative brand campaigns, visittrendwatching.com. (bit.ly/Mzb4AC)
This week’s theme: Olympic andParalympic Games