BrandMapp’s 2022 Survey indicates that 54% of South Africans are kept awake at night by corruption. This is an understandable concern as South Africa dropped one place to 70th out of 180 countries in the Corruption Perceptions Index (CPI), with a low score of 44 out of 100. Together with 86% of countries, we have made little progress in the fight against corruption in the last 10 years.

BrandMapp by WhyFive is the definitive study of the top 30% of South African’s by income. This group of 12.8 million adults make up more than 80% of all personal income and consumer spend in the country. BrandMapp offers marketers and agencies the ability to segment and profile their customers with insights based on a massive sample of 33 661 respondents.

www.whyfive.co.za

Source: one