Tiered
According to a recent online survey of loyalty programme members, 62% of Discovery Vitality members and 58% of Momentum Multiply members agree or strongly agree with the statement: “The increased benefits / rewards associated with a higher tier level are worth the effort / cost it takes to move up a tier”. (Eighty20 and Tritech Media Loyalty Programme Member Engagement Survey 2017, http://bit.ly/2IMZWCR)