TikTok Take Over
Google executives have acknowledged that almost 40% of young users (15-24) in the USA claim to prefer using TikTok as a search engine due to its unique algorithm giving more personalised results more quickly than Google. This trend may be reaching South Africa; MAPS data shows that 24% of South African Adults between the ages of 15 and 24 have used TikTok in the last month.
Analyse this data yourself on the Eighty20 Data Portal
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Andrew Fulton