Emotional vs Rational
In South Africa, almost half (48%) of adults living in the R10 000 and above household income category say they love their car as opposed to 22% who say their car is “just a way to get from A to B”. (BrandMapp, 2018)
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In South Africa, almost half (48%) of adults living in the R10 000 and above household income category say they love their car as opposed to 22% who say their car is “just a way to get from A to B”. (BrandMapp, 2018)