Turning ‘eBucks’ into eBrilliance!
A number of South African loyalty programmes have been recognised in the International Loyalty Awards held in June 2023. DStv Rewards won the “Best Loyalty Program Marketing Campaign” award, while FNB’s eBucks Rewards won the “Best Use of Technology”, the “Best Long Term Loyalty Initiative”, and the “Best Loyalty/Benefits in a Financial Product” awards.
Source: one