Undercut
When Shoprite launched its money transfer service in 2006 it cost R9.99 to use the service. At the time, the Post Office money transfer cost R16.50 plus 3.5% of the amount sent. Today the Shoprite transfer still costs R9.99, paid by the sender. (Eighty20 Money Transfers Survey. Data gathered, analysed and presented by Eighty20, see the results here: http://bit.ly/1s8jn8O)
This week’s theme: Money Transfers