Volkswinning Hearts
According to BrandMapp, available through Eighty20’s Data Portal, 12% of middle to high-income South African individuals own at least 1 Volkswagen car, making it the most popular car brand. Following closely behind is Toyota, chosen by 11% of individuals.
*BrandMapp only measures adults in households with incomes above R10,000 per month
Analyse this data yourself on the Eighty20 Data Portal